Online Marketing
13.02.2010
Online Marketing
It’s a new year and I wasn’t able to greet you folks (better late than never). I’m hoping you’re having a great start for this new millenium.
It’s been more than 3 months since I’ve last posted in this blog. I’ve been focusing more on writing as guest writers in top SEO blogs in the community. It has been pretty exciting (and a drop dead challenge) to expand my portfolio, now I’m working on building strategies for Online Reputation Management for my clients and start on Conversion Optimization.
In a few weeks from now I will be featuring a few parts of Online Reputation (ORM) and Conversion Optimization. I have to admit, I’m learning as I master these new areas in my work but it will be interesting to see the developments and tests of what works and what doesn’t.
As for now, I’m going to leave you with a couple of my previous blog posts at SEODubai.Org and SearchEngineJournal.Com: read more
16.06.2009
Online Marketing
“If you cannot measure it, you cannot improve it.” – Lord Kelvin
In my previous years of doing SEO with clients, I was always the #2 guy, the person leading the team of junior SEO’s and implementing the necessary strategies whether it be on my concept or by mandates of clients. I thought I got used to being #2 until last week.
I realized that I’ll be leading a team of SEO’s and will be heading a brand new department for my company for organic optimization in partnership with our established SEM team. WTF am I doing? Although I’ve been thankful for the opportunities, part of me still questions whether I can do this or not.
Before I could further plan for core campaigns, I had to map out my mission and vision for the department, a thing which I have not done before. Thankfully, I’m part of a great team with excellent bosses to look up to.
Here are a few points which I’ve learned and may be helpful to those of you starting out on online marketing and social media strategies in-house or for clients: read more
26.04.2009
Online Marketing
While purchasing Gatorade, at our nearest supermarket, to sober up on a Friday morning, I saw this headline on the newspaper stand: “UAE laws translated into English, online soon“
I knew TheNational has its wonderful website and so I found the article online.
That’s great! Isn’t it. The government is setting a firm foundation on transparency and what better way than to do it online. Even better, Mr. Abdulla al Majid, Adviser of Abu Dhabi’s Ministry of Justice has stated:
“The best feature about this is the search engine which allows you to find even one word amid a sea of legal documents. That changes the face of research for academics, lawyers, judges, businesses and the public. You can imagine the kind of impact this will have on the overall justice system.“
So the government not only knows the importance of online presence but also has embraced the power of search in information. Two thumbs up I have to say. read more
12.04.2009
Online Marketing
Before I came into this metropolitan bedazzling city of Dubai, I wanted to have an outlook of the online media in the Middle East particularly of search industry. Yes, there were notable companies and individuals who have demonstrated great skills & knowledge in SEO and SEM. I knew for a fact that the Middle East had a talent pool of experts, the technology with all its resources, and a growing market.
But I somehow felt there was not much awareness of SEO, SEM, or even Social Media in the region, or was I expecting too much? But Husam Jandal seems to have sustained my observation. Husam is an internet business consultant with WSI Internet Consulting.
In an article in TheNational.Ae – Searching for an online solution, Husam Jandal said:
“In general they [Middle East] are very ignorant about the fact that their potential clients and existing clients are using the internet, while they are not [doing so themselves].
I think we’re still behind when it comes to the business community recognising the importance of being in front of their potential clients.
With more than 90 per cent of all traffic generated on the internet coming from search engines, it is important for the local business community to identify various ways of utilising these internet tools to achieve the desired visibility for their businesses”
I couldn’t agree with him more. Well there are a lot of reasons to consider though in the Middle East market. I won’t dwell on them for now. But let me help in pointing you to the right direction as to why online media, particularly SEO, SEM and even Social Media will be a vital tool for Middle East businesses:
read more
