Go Gaga Genius on Social Media Branding
I’m not really a fan of pop stars. I’m more of an alternative-jazz-punk-fusion kind of guy, more like Incubus, Rage Against The Machine or Red Hot Chilli Peppers. But I couldn’t ignore the aura and the charisma of Stefani Joanne Angelina Germanotta or popularly known as Lady Gaga!
Gaga’s talent, unique sense of style, and exceptional music has made her one of the hottest female artist of the decade. But what has this pop sensation have to do with social media?
Let me break it down to you with just a couple of her social media statistics (as of May 16, 2010):
- Facebook Fan Page – 7,132,043 Fans
- Official YouTube Channel – 122,233,383 Total Upload views (which also made her the first franchise to reach one billion views)
- Verified Twitter Account – 4,023,719 Followers
- Lady Gaga Alejandro Myspace Page – 1,298,665 Friends
- According to Adage.Com,
Since fall 2008, her digital-single sales have exceeded 20 million and her album sales hit 8 million…
*Photo Courtesy of SpreePix-Berlin
Fine, I know she’s a celebrity and is expected to have those digits on her social media space. But name me a celebrity who has achieved this kind of feat to this date? I didn’t think so.
The point is she was (and still is) smart enough to use social media in distributing her music across the globe, extending her brand name, and reaching out to her fans (which are ultimately her customers). So what are the take aways from these amazing achievements?
Well Just Dance a bit and let me break it down to you how an ordinary Poker Face can rock the social media Paparazzi:
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