5 Planning Tips you should know for your Online Strategies
“If you cannot measure it, you cannot improve it.” – Lord Kelvin
In my previous years of doing SEO with clients, I was always the #2 guy, the person leading the team of junior SEO’s and implementing the necessary strategies whether it be on my concept or by mandates of clients. I thought I got used to being #2 until last week.
I realized that I’ll be leading a team of SEO’s and will be heading a brand new department for my company for organic optimization in partnership with our established SEM team. WTF am I doing? Although I’ve been thankful for the opportunities, part of me still questions whether I can do this or not.
Before I could further plan for core campaigns, I had to map out my mission and vision for the department, a thing which I have not done before. Thankfully, I’m part of a great team with excellent bosses to look up to.
Here are a few points which I’ve learned and may be helpful to those of you starting out on online marketing and social media strategies in-house or for clients: read more