Interview Fridays – Kevin Gibbons of SEOptimise
I’m proud to announce that today is the official launch of Click-Dubai’s Interview Fridays and we have a very very special guest to kick things off with the program. So let’s forget about Jacko’s conspiracy or Sotomayor’s drama and let’s give our attention to one of the well respective names in the search marketing industry. Ladies and gents, let’s give it up for Mr. Kevin Gibbons of SEOptimise.
For those who are new to the SEO scene, would you be kind enough to introduce SEOptimise and a little background about you and your company?
Hey Dave, thanks for asking me to do this interview.
Well firstly, I’ve been involved in the search marketing industry (SEO in particular) since 2002. During this time I was working for a web design agency whilst still on a placement year from University and I began getting more and more involved in the SEO side of projects.
I then went back to Uni with my free .ac.uk webspace and quickly realised it wasn’t too difficult to dominate for competitive terms in Google! I actually had an assignment to create a website for a made-up driving school and within a few days the site was number one in Google for “Oxford driving school” and I was receiving several daily enquiries to take people out on driving lessons! I even managed to make some cash out of it by putting some AdSense ads up, shame they took the webspace away ?
Anyway, I graduated from Uni, built up a few of my own website’s (which I would thoroughly recommend as a fast-track to learning SEO) and shortly after decided to spend a year in Australia. Rather than getting a job out there, I found that my interest and ability in SEO allowed me to win a few clients and work as a freelance SEO consultant. I decided it would look more professional to set myself up as a company, which is how the early days of SEOptimise were formed.
You’ve been into search engine marketing since 2002, how did the industry evolve over these years? What were the notable changes in history?
In terms of search marketing 2002 seems so far away now it’s unreal. We’re obviously used to seeing the daily algorithm changes or clever new tactics on blogs and Sphinn almost on a daily basis.
