Why SEOMoz has the Perfect Landing Page
Ever since I started working on conversion optimization last January 2010, I knew I found my new love. An increase of 20% in conversions after 2 months of optimizing message to landing page to registration flow, is a great figure to present to your boss.
For those who are not familiar yet with conversion optimization or conversion rate optimization (CRO), I would recommend reading one of my conversion superheroes, Bryan Eisenberg’s Blog.
An essential element of CRO is the landing page. It’s the customers’ entry point into your business and it’s your marketing pitch for them to purchase, register or whatever conversion you would like them to do.
I have been examining and evaluating landing pages for my clients’ projects and I have found that landing page holy grail at SEOMoz.Org. It’s neat, complete, and functional.
I would have written a top 10 strategy post for landing page structure but I think this demonstration will point out the important elements in landing page optimization.
Don’t take my word for it, let me who show you 7 reasons why SEOMoz has the perfect landing page:
1. Value Proposition (Enough Said!) – According to Bryan Eisenberg, there is one secret of top converting websites that is so simple, so obvious, yet so many people forget to use – Value Proposition. Tell your customers why they should buy your products, why they should choose you instead of your competitors.
What makes you stand out? What makes you better than the competitors? Answer that and deliver that message in a few seconds!For SEOMoz, there’s nothing simpler than “Get Started with SEOMoz Pro, risk free, now.” Apart from the brand that they have, they also give you that money back guarantee. Sweet! Right? read more
