Dubai Small Business SEO & Search Marketing Tips – SaktoSEO

Six Funnel Conversion Optimization Tips for SMB’s

A few days ago, one of our business development managers emailed me to ask about other ideas to market one of our newly launched products. We’ve been working on this product for a month now including the process flow which customers will go through until the final conversion – registration.

We’re currently running SEM and email marketing campaigns to drive short term traffic to the site. Here’s the catch after 2-3 weeks of analytics data I’ve found out that we were only converting at around 4-5% out of more than 5 thousand visits from a single email campaign.

We can see there’s a huge drop in traffic in the middle of our registration process which needs to be addressed.

Although our BDM has insisted that we should look for other channels to drive even more traffic to the site, I say let’s fix our funnel conversion first and try to capture what we already have rather than chasing more prospects and waste the leads at the end of the funnel.

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Let me share six simple strategies for small businesses to optimize their conversion funnels:

1. Analyze Your Data Carefully – A common mistake is to act on a premature data. What is considered premature data will depend on the campaigns that you are running. For example, analyzing PPC campaigns with a 3-day data is not as reliable as comparing to 2-3 week figures.

Tip: Do not, and I repeat, DO NOT forget to establish your funnels on GA before launching any online marketing campaigns. Do your diligence of tagging your URL’s for Analytics to keep track of the performance of your campaigns. You’ve heard this before, but let me repeat: you cannot improve what you can’t measure. read more

Customized Goal Reports in Google Analytics for SMB Websites

Just like links, not all leads are created equal. Some leads are highly valuable to some companies while others are just secondary. Some leads convert easily into sales while some leads will remain as they are.

You need to determine which leads give you a better ROI of course. How do you do that? You need to understand your data / web metrics.

If you have successfully driven traffic to your website, it’s now time to gain knowledge of what percentage of those traffic give you conversions or which type of users give you a significant return on investment.

Enter Goal Funnels Stage Left

You can’t improve what you can’t measure. These customized reports are reflections of your online marketing efforts and will give you the right amount of data to help you decide which marketing efforts are worth investing more resources, which processes to drop, or which ones you can improve on.

1. Goals by Keywords – If you’re running organic SEO campaigns, you would want to see which keywords have driven you traffic which ultimately lead to your conversions.What to Monitor: You may want to take a look at Visits and Unique Visits in combination with your conversion goals. This will tell you which keyword to optimize more according to the volume of traffic and number of conversions the particular keywords has contributed your site.

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